Did you know only 23% of Facebook pages have more than 1,000 fans? A recent study by Sysomos shows that far less than half of pages make it to the 1k mark - in fact, 35% of pages never even reach 100 fans.

But what difference does it make to your brand if you have 5 fans or 5,000? The true power of Facebook lies in what happens AFTER someone becomes a "fan" of your page. A study from eMarketer shows that over 60% fans of a brand usually or always recommend that brand to other people - and 60% of fans usually or always make a purchase from that brand.

So how can you get people to become a fan of your page, and what kind of content do you share after you've built up a fanbase? We recently worked on a campaign that yielded some awesome results, so we wanted to share what we did to help you better execute your next Facebook initiative.