Spending most of my adult life in advertising and years of art classes before that it's no surprise that I love pictures. But what I really love is when a picture helps to bring an idea to life...communicates a thought so powerfully that you see things a new light. In the right hands pictures can liberate an idea. In this case, pictures liberate data...mountains and mountains of data.

The presenter is Hans Rosling, a renowned Swedish doctor and researcher that has spent most of his life working to debunk myths about the "developing" world.

Sync Creative had a wonderful Saturday afternoon at PodCamp Ohio and took in lots great information. For more info on how to effectively use Podcasts and social media you can find all of the sessions here.

"Everything should be made as simple as possible, but not simpler." - Albert Einstein

Although it isn't the best known quote to come from the white haired wonder, I think it's the one that is most relevant to modern advertising, marketing, design and branding. Complexity has no place in marketing.