Why Sync? The answer is at once simple and complicated. Syncronizing strategy, planning, design, and execution can be time consuming and complicated, but oh when it pays off "Watch Out!" Watch our site for videos in which we describe Sync and what it means in more detail.

"I sometimes think I was born to live up to my name. How could I be anything else but what I am having been named Madonna? I would either have ended up a nun or this."
Madonna

Often clients come to us with an identity project and get hung up on whether the name, tagline or logo accurately communicates what they do. At this point we have to back the client up. It's not that they really expect their name or logo to act as a brochure, exactly. But something deep down leads them to think of their name as a description. Maybe it feels safe, maybe it's just easy. Either way, I firmly believe it's wrong. Good names aren't descriptions; good names are challenges.

When we began the journey to reinvent our agency, I was very conscious of this naming trap. I wanted our name to have power. I wanted our name to be aspirational, something to be lived up to. As a group we believed firmly that our name should describe what we were working toward rather than the work we do. So, since this line of thinking rules out, "[insert color here] [insert random noun here]", it's time to pick a name...drumroll please...we're now Sync Creative.