But it's what hasn't changed that drives us to reinvent ourselves. As creatives we've always believed that our first responsibility is to look beyond the tactic, past the brochure or ad, to the client, their opportunities and challenges. We've always been at our best when we are engaged in conversations with our clients and their customers. Conversations, stories, interactions, experiences, they're all personalizing. They're coming together around and for the consumer. The really smart brands get it already. Others will follow. We're going to help lead them.

There is no denying advertising is turning into one big conversation and we're prepared to help you be heard. You, your company, your organization, your brand need to be heard. To be heard you have to listen. We get it. You will too.

Me: Uh...?
Him: I'll let you have a blog.
Me: I'm in. Can I pick our new colors too?
Him: No.

Maybe we're crazy. When most company's are battening down the hatches, we're attacking. But I don't think we're crazy. Tough times are toughest on the status quo. Clients, the ones that get it, will demand smarter, more innovative approaches from their agencies. The old ways will be challenged. I like our chances.