A Commentary Entry

When you hear "WordPress," you probably think of blogging. So a lot of people might be surprised to know that WordPress can have much more value for businesses than just as  an ancillary blog for your main website - it can be used to run the main website itself. We use WordPress as the framework for many of our client's websites and find it both extremely flexible for us to customize and extremely easy for our clients to use.

If you’re familiar with the blogosphere, you might not be TOO surprised to know that these two sites that we made for McGraw-Hill were built on the WordPress platform – they have a “blog” feel to them, with new content placed at the top and sidebars loaded with widgets:

 

 BTW: Stuff You Should Know

Macmillan/MCGraw-Hill Glencoe Website for Current Events

TLX News

 Macmillan/McGraw-Hill Glencoe Site for Students

But how about THESE two websites, which are also built on WordPress? Both of these sites feature very custom designs - but both are just as easy to update and maintain as a "traditional" blog:

McKay, Kiddy and Associates, LLC

Website for CPA firm McCay Kiddy and Associates by Sync Creative

Rock Creek Craftsmen 

Website for Rock Creek Craftsmen by Sync Creative 

Here are some of the key benefits to building a site on WordPress:

Content Management: WordPress acts as a content management system (CMS), enabling you to easily store and share articles, images, audio, video and documents. Instead of paying an outside firm or waiting for your IT guy to update your website, you can make instant updates yourself through your web browser, saving both time and money.
 
Scalability: Whether you need a simple brochure-style website, a business blog, an eCommerce site or a massive membership-based site, you can use WordPress.


Search Engine Optimization: WordPress is designed to be very search engine friendly, giving you the ability to rank higher in Google than with a static website.


Security: Against both spammers and hackers, WordPress has built-in features that help keep your site safe.


Customization: Although the Wordpress platform itself is free, designing, developing a custom site isn’t. That’s where Sync can help. We can build you a custom theme, install all the plugins you need and host the site for you. Interested in developing a new website or moving your existing one to WordPress? Let’s chat. 

Cheryl Harrison
12 October 2009

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